Panerai

Founded in Florence in 1860, Panerai began as a watchmaking workshop. It partnered with the Royal Italian Navy from the 1910s, developing its first dive watch prototype in 1935. For decades, Panerai maintained a secret supplier to Italian Navy commandos. In 1993, the first civilian watches were launched, including the iconic Luminor 44mm, whose now-iconic crown protecting bridge and bold design would soon
achieve international recognition.

Richemont acquired Panerai in 1997, leading to its debut at SIHH in 1998, propelled Panerai’s rise as a prominent international brand within the watchmaking industry.. Today, Panerai manufactures in Neuchâtel since 2002, where cutting-edge technology and Swiss precision converge with Italian design.