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Canada Goose unveils the second seasonal capsule from Creative Director Haider Ackermann. Designed under the brand’s heritage label, Snow Goose, the capsule launches with a global campaign shot by Willy Vanderperre, for the second season, and features model Lara Stone, alongside a dynamic cast of multidisciplinary talent.
As evident throughout the campaign, Ackermann reimagines the performance legacy of Canada Goose with a modern, boundary-pushing spirit. Codes of utility, movement, and self-expression are reinterpreted through pinnacle outerwear archetypes, body-conscious silhouettes and second skin fits. The creation of each piece symbolizes a bridge to nature — not a barrier.
Pulling from the nearly seventy-year archive of Canada Goose, iconic pieces have been reimagined for Snow Goose in more breathable forms. Designed to endure summer’s elements, nylon shorts, ultra-light rain jackets, airy cotton parkas and lightweight utility pants cement the brand’s style authority in warmer months.
Key hues in the collection, including icy blue Arctic Mist and Violet Eclipse purple, offer contrast against earthy khaki and beige tones. A series of graphic elements juxtapose movement with stillness: Can You Hear the Birds? Embrace the Silence, and Find Me Where the Wildflowers Are, and reflect Ackermann’s pursuit of serenity in nature and travel.
The Spring / Summer 2025 Snow Goose by Canada Goose collection will be available from June 24th. Additional drops will continue throughout the summer.
Location: 1008 & 1010, 1/F, Promenade Central, Galaxy Promenade