Galaxy Macau Wins Grand Prix Advertising Award for “Love Summer”

Galaxy Macau Wins Grand Prix Advertising Award for “Love Summer”

(Hong Kong and Macau, 27 November 2018) ─ The Galaxy Macau in-house Creative Service team received global recognition for its creative excellence in winning the Grand Prix for World’s Best Tourism Commercial at the 30th Grand Prix CIFFT 2018 – the world’s biggest competition in rewarding the world’s best tourism films. This is a significant win for Galaxy Macau™, representing the strength of its in-house creative and production team amongst the world’s most illustrious peers. 

CIFFT (Comité International des Festivals du Film Touristique) brings together the world’s most prestigious tourism organizations to award the best-of-the-best at the annual Grand Prix. This year’s festival was held on 13 November 2018 in Vienna and received over 3,500 entries worldwide. Only two Grand Prix winners were chosen – Galaxy Macau won the grand prize for World’s Best Tourism Commercial and Spain winning World’s Best Tourism Film.

The concept of the winning commercial, “Love Summer” revolves around an imaginary line which seamlessly moves the characters from one setting to the next, uniquely showcasing the marvelous array of entertainment, dining, accommodation and leisure on offer at Galaxy Macau. The commercial successfully targets travelers from across the globe looking for a relaxing summer break in Macau and played a key role in supporting Galaxy Macau to own the summer and achieve 100% hotel occupancy during the season in 2018. 

Kevin Clayton, Chief Marketing Officer of Galaxy Entertainment Group, said, “We are thrilled to be recognized for our outstanding work. Our in-house creative, copywriting and production team were hand-picked from the very best talent in Macau, Mainland China and Asia Pacific. We are now creating work that’s historically been undertaken by advertising agencies. I am very proud to lead an exceptionally talented group of marketers in Galaxy Entertainment, each of whom brings a unique perspective and competency to the table.  Our success would not be possible without their insight, imagination and detailed execution. This award is recognition of everyone’s hard work and dedication, and I have no doubt that our growing team will continue to deliver even more fantastic milestones very soon.”

Galaxy Macau’s award-winning commercial film “Love Summer” can be viewed online at: www.cifft.com/film/love-summer.