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Prada Celebrates CNY with Prada Wonderland at Galaxy Macau

Prada Celebrates CNY with Prada Wonderland at Galaxy Macau

(HONG KONG & MACAU, 15 January 2019) – Celebrating the arrival of Chinese New Year, Galaxy Macau™ and Prada present a new and exclusive pop-up Prada Wonderland from now until 10 March 2019. Prada Wonderland, designed primarily for fun and festivities, reinterprets the brand’s most authentic codes with a new identity and luxury shopping experience.

Located at the Pearl Lobby of The Promenade Shops at the Galaxy Macau, Prada Wonderland is dedicated to a selection of leather goods and accessories for men and women, offering shoppers the opportunity to purchase world exclusive products, including the new Prada Double Saffiano leather bag with crocodile leather details in different colours, and men’s leather products in black and platinum active Saffiano leather, only available at The Promenade Shops.

A series of attractions, typical of early twentieth-century funfairs, are the main element of visual attraction:

  • the Prada Wonderwheel, a reinterpretation of the classic big wheel located at the centre of the Pearl Lobby at The Promenade Shops. Animated by a sinuous movement, it displays Prada’s iconic products inside shopping-bag-shaped cabins;
  • the Prada Carousel, two merry-go-rounds at both ends of the pop-up, offer dynamic presentations of products for women and men.

At the centre of Prada Wonderland, two wide naves inspired by traditional funfair Shooting Booths recall the furniture of the historic Prada store in the Galleria Vittorio Emanuele II in Milan with a modern reinterpretation. Black-and-white chequered floor and counters, which also make reference to the brand’s codes, complete the design.

Hazel Wong, Senior Vice President of Retail for Galaxy Macau, said, “We are delighted to embrace the festive spirit of the Chinese New Year through the collaboration with Prada. The exclusive Prada Wonderland is set to bring a fun and stylish new year to our shoppers, who can enjoy a wide range of exclusive products that cannot be found anywhere else in the world. The Promenade Shops is the ultimate destination to luxury brands for their global launch of their pop-ups and exclusive products.”

Shoppers at The Promenade Shops are always the first to see new stores, products and café society destinations. They are also the first to hear about the exclusive new brands and collections coming soon to The Promenade Shops, and are the first to experience branded pop-up shops.

Reference Photo:

Galaxy Macau and Prada present a new and exclusive pop-up Prada Wonderland to celebrate the arrival of Chinese New Year.

Prada Wonderland reinterprets the brand’s most authentic codes with a new identity and luxury shopping experience.

The Prada Wonderwheel displays Prada’s iconic products inside shopping-bag-shaped cabins.

The Prada Carousel offers dynamic presentations of products for women and men.

The new Prada Double Saffiano leather bags with crocodile leather details in different colours are only available at The Promenade Shops.

The Prada Sidonie in pink lizard leather is launching for the first time in Asia. Exclusively available at The Promenade Shops.