Moncler Announces Launch of Exclusive Moncler Genius Galaxy Macau Pop-Up at The Promenade Shops
(MACAU, 4 October 2018) – Just in time for the fall fashion season, The Promenade Shops at Galaxy Macau™ is pleased to announce the arrival of Moncler Genius Galaxy Macau Pop-Up. From now till 17 October at the Pearl Lobby, the exclusive Pop-Up will catch the debut of the first-in-Macau launch of Moncler Palm Angels – communicate with the other five Moncler Genius collections which were presented in Milan Fashion Week in February. The Pop-up will also feature the exclusive Moncler’s highly anticipated The Yellow collection.
Moncler Genius Galaxy Macau Pop-Up redefines the concept of temporary space and reserve an unprecedented Moncler experience for the guests, re-writing the rules of the single brand which becomes a specialty store. Designed with an all-round curatorial approach, the Pop-up is designed as interactive spaces animated by special activities to establish a close and comprehensive connection with the metropolitan context. The space features mirror stainless steel for the walls, and yellow neon light for the ceilings or the interiors. Viewing from the top of the space, the structure perfectly delineates the Moncler Genius Building with the numbers marking 1 to 8.
“We are thrilled to host the latest collection of one of the most fashion-forward projects,” said Hazel Wong, Senior Vice President of Retail for Galaxy Macau. “The Moncler Genius Galaxy Macau Pop-Up represents an opportunity for sophisticated shoppers to experience exciting collaborations between an iconic brand and some of the fashion world’s most creative talents, with a combination of aesthetic and technical innovations. In addition to traditional luxury fashion, our shoppers can always find constant freshness, new trends with exclusive, first-in-Macau offerings at The Promenade Shops.”
“Today’s world has changed enormously,” said Remo Ruffini, Chairman and CEO of Moncler. “Communication has been totally revolutionised. The consumer wants to see something new every day and expects new shapes and languages to interact with a brand. Moncler Genius represents the way in which the brand projects into the future. A future that starts now”.
Moncler Palm Angels is the eighth collaboration under the Moncler Genius project, a hub where exceptional creative talents work together to cultivate fresh new visions of the Moncler identity. Announced during Milan Fashion Week in February, Moncler Genius pursues a vision of “One House, Different Voices”. Each Moncler Genius project focuses on the classic Moncler down jacket, approaching the duvet experimentally while keeping function at the core of exploration. As a result, the creative soul of each project morphs with the Moncler soul for a new identity that is truly authentic.
Moncler Artistic Director Francesco Ragazzi is also Palm Angels’ Designer. Milan-born Francesco Ragazzi started Palm Angels in 2011 as a photographic documentation of skater culture in Los Angeles, Ragazzi later evolved the concept into a clot-ing line in 2015. For Moncler Palm Angels, Ragazzi turns his photographer’s eye toward imbuing Moncler’s trademark sportswear and down jackets with key elements of authentic skater subculture. Ragazzi will present and celebrate the exclusive launch of Moncler Palm Angels at Moncler Genius Galaxy Macau Pop-up on 6 Oct.
Guests visiting the Moncler Genius Galaxy Macau Pop-Up with 6 out of the 8 Moncler Genius collections including 2 Moncler 1952, 4 Moncler Simone Rocha, 5 Moncler Craig Green, 6 Moncler Noir Kei Ninomiya and 7 Moncler Fragment Hiroshi Fujiwara and 8 Moncler Palm Angels, will also be able to explore The Yellow collection exclusively available at the pop-up. It is based on one-shot products and limited-edition cult items distinguished by yellow and black which define the communication of Moncler Genius. Items include T-shirts, knitwear caps, belt bags, feather down gilets and more.
Starting this season and continuing through the winter, shoppers are the first to see new stores, products and café society destinations which have recently arrived to The Promenade Shops and are one-of-a-kind in Macau. They are the first to hear about the exclusive new brands and
collections coming soon to The Promenade Shops. They are also the first to experience branded pop-up shops.
Moncler Palm Angels Collection
Moncler – The Yellow Collection