Prada Station Pop-up Now Embarking at Galaxy Macau
(MACAU, 18 December 2017) – Galaxy Macau™ invites shoppers to climb aboard the most festive shopping season of the year with the Prada Station Pop-up now launched at The Promenade Shops. Just in time for the Christmas holidays, the Prada Station Pop-up hosts a selection of luxury bags and accessories.
This project – here inaugurated for the first time – offers customers the chance to acquire exclusive products which are chosen for each leg of the journey and presented inside this original installation. The pop-up is designed as a dream-like container; it represents the image of Prada on the move, drawing inspiration from the brand and its fundamental codes, such as travel and modernity.
Visit the Prada Station Pop-up from now until 14 January 2018 at The Promenade Shops’ Pearl Lobby, located within Galaxy Macau.
The Prada Station Pop-up is designed as a dream-like container and represents the image of Prada on the move, drawing inspiration from the brand and its fundamental codes, such as travel and modernity.
Around the train, the illuminated platforms host a series of small installations that complement the main aesthetic experience embodied by the train including Christmas versions of life-size Prada Robots and a ticket kiosk.
The interior features walls covered in floral-patterned red silk brocade to create a luxurious, romantic look. The setting is completed by the iconic black-and-white chequered floor which characterises Prada stores around the world since 1913.
The Prada Cahier bag is reinterpreted in three styles made of exotic leathers, exclusive at The Promenade Shops in Galaxy Macau.