Cha Bei x Marc Jacobs Afternoon Tea at The Promenade Shops
(HONG KONG & MACAU, 11 January 2018) – Popping with color, style and flavor, the limited edition Cha Bei x Marc Jacobs Afternoon Tea makes its grand entrance at The Promenade Shops, Galaxy Macau™, from 11 January to 11 March 2018. This exclusive tea and fashion experience takes inspiration from the 1960s charm of the Marc Jacobs 2018 Resort Collection to offer guests an artfully indulgent tea set designed by Macau’s beloved lifestyle café, Cha Bei. Within Cha Bei’s stylish, inviting space, which seamlessly fuses comfort and design, guests can savor the Cha Bei x Marc Jacobs Afternoon Tea (MOP$328*/ set for two). Inspired by the primary hues of the Marc Jacobs 2018 Resort Collection as well as Cha Bei’s love of Ultra Violet – the Color of the Year for 2018 – the Afternoon Tea features sweet morsels prepared with a beautiful contrast of soft lemon and purple lilac, such as the Macaron Party and Homemade Fresh Marshmallows. Cha Bei’s Signature Cookie Lollies and Yuzu Chiffon Cake are transformed to resemble the iconic Marc Jacobs daisy abloom. Embellishments of Marc Jacobs’ latest catwalk designs are served up as the Mango Lemon Tart and Vanilla Cream Puff with a touch of sparkle. The convivial tradition of afternoon tea is completed by delicious savories including crabmeat deviled eggs, caramelized onion and feta cheese, and Hainanese chicken toast alongside a selection of scones and freshly baked madeleines. To sip, guests may choose the Taro Latte, a heartwarming recipe specially made for the season, or choose from Cha Bei’s premium loose leaf tea selection, hot chocolate or coffee. The Marc Jacobs Resort Collection 2018 is now available at The Promenade Shops’ Marc Jacobs store. The collection features classic silhouettes embellished with fringe, beads, tassels and pom-poms, while a color palette of pastel blue, lilac and yellow with pops of red and black gives a light and airy feel to the 1960s-inspired ready-to-wear pieces. Classic Marc Jacobs bag shapes get a seasonal flair for Resort, offered in smaller variations with embellishments. A smaller version of the classic Sling bag, the Mini Sling, is key to the collection, offered in classic colors as well as an embellished damask print.
Cha Bei is a lifestyle café inspired by the culture and history of the teacup (“cha bei”). Created by Joanna Lui Hickox, it’s a place where people can come together to relax and share ideas over tea. Cha Bei’s daily infusions transport people to far-off places, invoking memories of past travels and inspiring tea lovers to discover new experiences. As Lui says, “Like people, all tea comes from the same plant – they are just infused and expressed differently through cultures, flavors and colors, but all are beautiful.”
Hazel Wong, Assistant Senior Vice President of Retail for Galaxy Macau, said, “As Macau’s destination for stylish exploration, discovery and café society experiences, The Promenade Shops is thrilled to present the Cha Bei x Marc Jacobs Afternoon Tea to our visitors. For discerning shoppers who are constantly seeking new and exclusive experiences, this tea and fashion collaboration between Macau’s lifestyle café, Cha Bei, and the inimitable Marc Jacobs is truly a unique treat for the Chinese New Year season.”
During the promotion period, Cha Bei guests are encouraged to take photos of the picture-perfect Afternoon Tea, tailor-made Marc Jacobs candy color cushions embellished with pom-poms, and the signature brand displays at Cha Bei to post on their favorite social media with the following fashionable hashtags:
Guests who purchase the Cha Bei x Marc Jacobs Afternoon Tea are eligible to receive a shopping privilege card with offers available until 8 March 2018. Shoppers who present the card at Marc Jacobs at The Promenade Shops can enjoy an instant 10% off selected items upon purchasing MOP$3,000 of full-price items, or 15% off upon purchasing MOP$5,000 of full-price items.
Sample the Cha Bei x Marc Jacobs Afternoon Tea from 11 January to 11 March 2018, only at Cha Bei, The Promenade Shops, Galaxy Macau. Exclusive cross-store promotions from Cha Bei and Marc Jacobs will also be on offer over the promotion period.