Everyone knows a Swatch when they see one. There's clearly something that makes Swatch different from every other watch brand. What is it? The look, the colors, the plastic? The design, perhaps, or the fact that it's Swiss made and versatile enough to be worn with almost anything. There are Swatch watches for people of all ages, and a Swatch for every occasion.
Launched in 1983 by Nicolas G. Hayek, Swatch is a leading Swiss watch and jewelry maker and one of the world's most fashionable brands.