Heron Preston is a fashion designer whose eponymous label features workwear-redefined separates and accessories for both women and men.
As a designer, DJ, a consultant, art director and a collaborator, his work is deeply inspired by sustainability and technology. As a result, his work inherently speaks to the next wave of culture, innovation, environmental responsibility, and human impact. On and off the runway, Preston’s mission to identify and integrate less environmentally destructive practices permeate throughout all of his work, including his high-end workwear collection and the experimental work he’s done with brands such as HP Inc.
Preston would work for both Nike and Kanye West before founding his own eponymous label. Preston’s nascent brand signatures were soon defined: the frequent use of a near-fluorescent orange hue, the Cyrillic word for “Style”, interpretations of herons as avian prints, and further collaborations including link-ups with Carhartt, Virgil Abloh’s Off-White, Nike and even NASA.
Preston lives between New York City and Milan, and shows his collections during Paris Fashion Week.