Ferragamo Viva Pop-up store has officially opened in Galaxy Macau™ and is the first "Viva Pop-up Store" ever in Asia. Created with the concept of origami art, it brings an entirely fresh shopping experience for shoppers.
The Pop-up Store is designed according to the theme of the newly launched VIVA shoes, embracing the pastel colors of the collection, including dusty peach, light blue and white, and embellished with matte gold adornments to create an ambience of gentle youthfulness. The store is adorned with an extra-large VIVA flats installation in the form of origami art, making it the new hot spot for checking in.
The Pop-up Store will display items from the Fall-Winter 2020 collection, including the newly launched novelties from the Viva collection, with a variety of shoes and handbags of different colors and styles. Salvatore Ferragamo is proud to present Viva, a new shoe style that incorporates a bold upgrade of the house icon – the Vara bow. The new Viva is designed by Creative Director Paul Andrew as a 21st Century reimagining of the classic Vara, which was created by Fiamma Ferragamo and launched in 1979. Salvatore Ferragamo starred the Viva collection in 2020 – the first time the bow motif is featured on the runway – to pay homage to the past and herald a new chapter of the future.
Visit the First-In-Asia Ferragamo Viva Pop-up at Jade Lobby now to discover the latest collections!