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Fila was conceived in 1911 in Biella, in the shadows of the Italian Alps. The brand made a dramatic debut as an elite performance brand in 1973. Over the years the brand has drawn attention from the elite likes of Bjorn Borg, Reinhold Messner, Alberto Tomba, and current U.S. Open Champion Kim Clijsters. Fila offer its distinctive luxury goods in eight categories, ranging from performance collections to sport couture.