Max Mara is inviting you and friends to celebrate Max Mara’s 70th birthday at the brand’s latest Pop-up at Galaxy Macau™, and discover a series of specially designed items.
The Pop-up, adorned with festive flags, features the brand’s iconic MAXMARAGRAM font with the letter ‘M’ and exciting symbols taken from its original advertising campaigns in 1950s. Artist and illustrator Erberto Carboni re-interpreted the Tuscans font for Max Mara which later became part of the brand’s heritage. The simple yet bold exclamation mark sums up the 7 epic and sensational decades that Max Mara has undergone. Like a wink from the past to the present, look out for the unmistakable MAXMARAGRAM logos sprinkled throughout the Pop-up, accompanying the brand into its next chapter.
Be ready for a selfie with Max The Teddy and his family: Alpy The Alpaca, Cammy The Camel, Woolly The Sheep, Cachemy The Goat and Girry The Giraffe at the Anniversary Pop-up, destined to become the latest photo hotspot in town! Don’t forget to take home a series of items dedicated for Max Mara’s 70th anniversary as well as its FW21 runway collection.
Period: September 1, 2021 to February 28, 2022
Location: K003A, The Promenade Shops