Loro Piana

Loro Piana Names Hyun Bin as Official Brand Ambassador
Loro Piana Names Hyun Bin as Official Brand Ambassador

Loro Piana is pleased to announce a collaboration with Hyun Bin who becomes Korea’s first official brand ambassador. Famous South Korean actor, he well represents the spirit of the brand as he has always been socially engaged towards humanitarian issues or environmental problems. The decision to appoint Hyun Bin as brand ambassador was therefore a natural choice, thanks to the sharing of common values that are fundamental for both the Maison and the actor.

"Loro Piana creates garments of timeless elegance, products that do not change over time. Through this collaboration, I want to share the history and values of this brand that I have always admired. I look forward to the upcoming activities”, said Hyun Bin, who will dress and give visibility to various styles from the upcoming Fall Winter 2021-2022 Collection, ranging from ready-to-wear to accessories.

Location: G097, The Promenade Shops