Come to FENDI’s first-in-Asia Solar Dream Pop-Up store this Spring and immerse in the beauty of ethereal nature!
Discover FENDI Men’s Spring/Summer 2020 Collection which takes a walk outside of FENDI’s HQ in an exclusive collaboration with Italian director Luca Guadagnino (Movie Director of “Call Me By Your Name”). The collection brings the FENDI man en plein air out of the virtual space and of the overwhelming immateriality that is so pervasive in the life of today. In a bucolic yet practical dialogue between man and “the great outdoors” in which the two entities connect, the Collection conveys a breezy pragmatism through an emphasis on functionality and utility, done in the FENDI way.
The start is an earthy, muted palette of greens, beiges and browns combined with natural materials – silks, cottons, wools, cashmere, leathers, suede and denim. Sartorial workwear pieces with a uniform feel meet a certain lightness and air that makes everything weightless and fresher. Shapes are archetypal: overalls, coats, cargo pants, long polo shirts, vests and suits. “Botanics for FENDI” prints devised by Luca Guadagnino, guest artist of the season, and geometric ones with a vague Kimono flavor add a painterly, gentle touch on waterproof organza.
Explore the collection at the Solar Dream Pop-up at Opal Lobby and feel the Spring breeze all the way from Italy.
Period: January 14, 2020 to March 15, 2020
Location: Opal Lobby, The Promenade Shops