Moncler welcomes autumn in color with the 1952 collection

1952 is the year in which Moncler was established in a small village in the Haute Savoie mountains. Fast forward to 2018: Moncler is a global brand with a fast-paced metropolitan appeal. Stretched between such chronologic pillars, the collection, for both men and women, is a fast-spinning, poptastic recollection of the quintessential Moncler trademarks. The logo and the puffer jacket – Moncler in a nutshell – are protagonists, amplified to evoke a sense of contemporary pop and visual vibrancy. Moncler’s status as a trans-generational status symbol plays as an ironic subtext, as the logo gets to giant-sized proportions, immediately attracting attention on puffer jackets in laque and matte nylon in vitamin colors such as orange, blue, a plethora of reds, intense purple, green. Otherwise, it’s two tone textures or colorfully graphic mosaic patterns and Navajo motifs on both jackets and capes. A sport attitude defines the whole: outerwear, jumpers, padded scarves. In keeping with the pop spirit, bold patches spell aloud the names of legendary ski-resorts such as St Moritz, Aspen, Gstaad, Zermatt and Megeve on T-shirts and sweatshirts. Embossed comic strip applique is a nod to the eighties culture.

Location: G077, The Promenade Shops

MonclerMoncler G077, The Promenade Shops
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